$sans-font: "Gill Sans", "Gill Sans MT", "Lato", Calibri, sans-serif
#Marginnote vs liquid text vs markup ultimate vs other free#
The free Google 'Lato' font is used instead. However, it is not a free font, so if it is not present on the computer that is viewing the webpage Note that Gill Sans is the top of the stack and corresponds to what is used in Tufte's books $body-font: ETBembo, Palatino, "Palatino Linotype", "Palatino LT STD", "Book Antiqua", Georgia, serif * This file contains all the constants for colors and font styles */ When the Jekyll site is built using jekyll build the settings in this file will be compiled into the customized CSS file that the site uses. This means that you can alter things like font choices, text color, background color, and underlining style by changing values in this file. I have also turned the CSS file into a SASS file (the. I have taken much of the actual Tufte-css files and modified them as necessary to accomodate the needs inherent in creating a Jekyll theme that has additional writing aids such as the Liquid tags. The additional verbiage and commentary I have added is to document the custom Liquid markup tags and other features that are bundled with this theme. I have taken almost all of the sample content from the Tufte-css repo and embedded it here to illustrate the parity in appearence between the two. The remainder of this sample post is a self-documenting survey of the features of the Tufte-Jekyll theme. Essentially, if you know markdown, and mix in a few custom Liquid tags, you can be creating a website with this document style in short order.
I borrowed freely from the Tufte-CSS repo and have transformed many of the typographic and page-structural features into a set of custom Liquid tags that make creating content using this style much easier than writing straight HTML. This Jekyll blog theme is based on the github repository by Edward Tufte here, which was orginally created by Dave Leipmann, but is now labeled under Edward Tufte’s moniker. The idea for this project is essentially cribbed wholesale from Tufte and R Markdown’s Tufte Handout format See /tufte-latex/ and /tufte_handout_format This page is an adaptation of the Tufte Handout PDF. Tufte’s style is known for its extensive use of sidenotes, tight integration of graphics with text, and well-set typography. Reprinted with permission from Tufte Jekyll theme is an attempt to create a website design with the look and feel of Edward Tufte’s books and handouts. Sales Price = Unit Cost/(1 - Gross Margin Percentage) = $100/(1. By simply dividing the cost of the product or service by the inverse of the gross margin equation, you will arrive at the selling price needed to achieve the desired gross margin percentage.įor example, if a 25% gross margin percentage is desired, the selling price would be $133.33 and the markup rate would be 33.3%: So, how do we determine the selling price given a desired gross margin? It’s all in the inverse…of the gross margin formula, that is. Not quite the “margin percentage” we were looking for. Gross Margin Percentage = Gross Profit/Sales Price = $25/$125 = 20%. This results in a 20% gross margin percentage:
In this example, the gross margin is $25. Gross margin defined is Gross Profit/Sales Price. Sales Price = Cost X Markup Percentage + Cost = $100 X 25% + $100 = $125. Markup Percentage = Gross Profit Margin/Unit Cost = $25/$100 = 25%. Gross Profit Margin = Sales Price - Unit Cost = $125 - $100 = $25. However, a 25% markup rate produces a gross margin percentage of only 20%.īy definition, the markup percentage calculation is cost X markup percentage, and then add that to the original unit cost to arrive at the sales price.įor example, if a product costs $100, the selling price with a 25% markup would be $125: Many mistakenly believe that if a product or service is marked up, say 25%, the result will be a 25% gross margin on the income statement. So, who rules when seeking effective ways to optimize profitability?. Terminology speaking, markup percentage is the percentage difference between the actual cost and the selling price, while gross margin percentage is the percentage difference between the selling price and the profit. Markup and profit are not the same! Also, the accounting for margin and mark-up are different! A clear understanding and application of the two within a pricing model can have a drastic impact on the bottom line. More and more in today’s environment, these two terms are being used interchangeably to mean gross margin, but that misunderstanding may be the menace of the bottom line.
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